![]() Speak directly to the audience you want to entice (Even if he put “international development” in his interests, which I’ll never see.) 2. He’s got a good “so what?” The guy whose headline says “Project Manager, ”-I might pass. If I were looking for a certified project manager who could take it and run on a challenging international assignment? You’d better believe I’d read further into this guy’s profile. PMP-certified project manager - Known for successfully leading multi-million dollar projects in developing countries. If you want my attention, you’ll do yourself a tremendous service if your LinkedIn headline instantly showcases to me your “so what?” Why should I stop and take a closer look at you? Tell me-in your headline. Succinctly showcase your specialty, value proposition, or your “so what?”Īs a recruiter, most days I breeze through LinkedIn profiles fast and furiously. So how do you get from job title to stellar headline? A great LinkedIn headline incorporates at least a few of these five elements: 1. Simply put, you can sell yourself, your stuff, and your services, all with a stellar LinkedIn headline. Done well, your LinkedIn headline can be used to promote your brand statement, core marketing message, most enticing expertise, and all-around spectacularity (please don’t use that word in your LinkedIn headline.) ![]() Why? Because this little 120-character section is prime marketing real estate. But allowing the LinkedIn default to take charge of your headline is a dumb move. ![]() That’s right, your headline is yours for the taking.īy default, LinkedIn populates your headline with your current job title and employer-and that’s precisely what a lot of people leave in there. The vast majority of people screw up the headline on their LinkedIn profile, most often because they don’t even realize that you can edit your headline to anything you want. And once you’re there, tell me what you’ve got going on for your headline.Ĭurrent title and company name? Yes, yes, I thought so.ĭon’t fret. If you’re a LinkedIn user, especially one who’s attempting to leverage your LinkedIn presence for professional gain-please race over to your profile immediately. Welcome to the most overlooked LinkedIn profile section: The headline.
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